{"id":41980,"date":"2025-02-11T12:27:07","date_gmt":"2025-02-11T11:27:07","guid":{"rendered":"https:\/\/www.krafthand.de\/truck\/?p=41980"},"modified":"2025-02-11T12:29:17","modified_gmt":"2025-02-11T11:29:17","slug":"textar-mit-39-first-to-market-einfuehrungen","status":"publish","type":"post","link":"https:\/\/www.krafthand.de\/truck\/artikel\/textar-mit-39-first-to-market-einfuehrungen-41980\/","title":{"rendered":"Textar mit 39 First-to-Market-Einf\u00fchrungen"},"content":{"rendered":"<p>Textar, die Bremsenmarke des Bremsenherstellers TMD Friction, hat sein Ersatzteilprogramm um 157 neue Produkte erweitert \u2013 darunter auch 39 sogenannte First-to-Market-Einf\u00fchrungen. Dabei besagt &#8218;First-to-Market&#8216;, dass ein Hersteller oder Anbieter quasi als Erster ein bestimmtes Ersatzteil (hier Bremsbel\u00e4ge) auf dem freien Ersatzteilmarket (IAM) anbietet.<\/p>\n<p>Textar bietet eigenen Angaben zufolge mit einer Abdeckung von mehr als 99 Prozent des europ\u00e4ischen Fahrzeugparks ein passendes Ersatzteil f\u00fcr nahezu alle aktuellen und zuk\u00fcnftigen Anforderungen. Die 157 Produktneueinf\u00fchrungen decken eine Vielzahl neuer Pkw- sowie <a href=\"https:\/\/textar.com\/de\/scheiben-und-trommelbremsbelaege\/\" target=\"_blank\" rel=\"noopener\">Lkw-Modelle<\/a> von Herstellern wie Mercedes-Benz, Porsche, BMW und Land Rover ab.<\/p>\n<blockquote><p>\u201eH\u00e4ndler achten bei der Wahl einer Aftermarket-Marke zunehmend auf Qualit\u00e4ten wie Fahrzeugparkabdeckung, Produktverf\u00fcgbarkeit und die Geschwindigkeit bei der Einf\u00fchrung neuer Produkte. Wir arbeiten eng mit Fahrzeugherstellern zusammen und entwickeln kontinuierlich neue Reibl\u00f6sungen. 39 unserer neu eingef\u00fchrten Produkte waren im letzten Jahr zum Zeitpunkt der Markteinf\u00fchrung die einzige verf\u00fcgbare Premium-Option&#8220;, so Marco Loth, Vice President Global Product Management, Sales &amp; Trade Marketing bei TMD Friction.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Textar, die Bremsenmarke des Bremsenherstellers TMD Friction, hat sein Ersatzteilprogramm um 157 neue Produkte erweitert \u2013 darunter auch 39 sogenannte First-to-Market-Einf\u00fchrungen. Dabei besagt &#8218;First-to-Market&#8216;, dass ein Hersteller oder Anbieter quasi als Erster ein bestimmtes Ersatzteil (hier Bremsbel\u00e4ge) auf dem freien Ersatzteilmarket (IAM) anbietet. <span class=\"excerpt-more__dots\">&#8230;<\/span> <a class=\"excerpt-more__link\" href=\"https:\/\/www.krafthand.de\/truck\/artikel\/textar-mit-39-first-to-market-einfuehrungen-41980\/\" >weiter<\/a><\/p>\n","protected":false},"author":9,"featured_media":41984,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4912,4227],"tags":[701,227,4016,3736],"settings":[4766,3523],"class_list":["post-41980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ersatzteile-zubehoer","category-rad-reifen-bremse","tag-bremsbelaege","tag-bremse","tag-textar","tag-tmd-friction"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Textar mit 39 First-to-Market-Einf\u00fchrungen - 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